Coaching for people with expertise and no customers yet
A weekly room where I teach one thing that gets you paid, then answer questions until it's clear. For educators who want out and builders who want in.
No pressure. If it isn't a fit, I'll tell you and you'll still leave with a plan.
Built for and alongside teams at
The short version
I flew planes. Then I taught physics. Then I built courses that reached two million learners, sold two companies, co-founded a non-profit for teachers, and became a father of four. Every one of those started the same way: with a first offer nobody had asked for yet.
If you're building
We stop polishing and get you a first customer. Then a second. The product comes after the proof.
If you teach
You don't need an MBA. You need one clear offer, a way to sell it without feeling gross, and someone to hold you to it.
The program
One live call every week. I teach one topic that moves you toward money, then it's open Q&A until every question in the room has a straight answer.
See if it's a fitOne topic, taught live. Then Q&A with no clock on it.
Templates, scripts and checklists for every step from idea to invoice.
Bring your offer. Leave knowing exactly what to change and what to charge.
Educators and builders, all at the first-customer stage. Nobody's pretending.
How it works
A few questions about where you are and what you've tried. You'll know right away if this is your stage.
Tell me about the offer you want to launch. Five minutes, no essay.
Not a closer. If it's a fit, you join. If it isn't, you leave with a plan anyway.
"There are few leaders you will follow anywhere, and he is one of them."Fred Johnson · Board of Directors, EduThemes
"One of the most innovative and forward-thinking individuals I have encountered."Deonne Johnson · Director of People & Culture, Instructure
"His creativity fosters an environment of continuous improvement and growth."Nichole Hiers · Principal Instructional Designer
Not here for coaching?
For AI automation and implementation work for your business, talk to my team at Aprendio. That's the company's work, not this program's.
Free tools and templates for teachers, from the non-profit I co-founded.